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Consumer Behaviour

Hoyer, Wayne D.

Consumer Behaviour Wayne D. Hoyer, Deborah J. Malnnis and Pinaki Dasgupta - 4th ed. - New Delhi Biztantra 2009 - xxv, 595p.: ill.

Includes bibliographic references and index

ISBN: 9788177227543

Subjects--Topical Terms:
Consumers

LC Class. No.: HF5415.3 / .H694 2009

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Consumer Behaviour