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Consumer behavior

Kardes, Frank R.

Consumer behavior Frank R. Kardes, Thomas W. Cline and Maria L. Cronley - Australia South Western 2015 - xx, 459 p. : ill.

Includes bibliographical references

ISBN: 9780538746861

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.3 / .K297 2015

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Consumer behavior