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Building commitment to reform through strategic communication :

Cabañero-Verzosa, Cecilia.

Building commitment to reform through strategic communication : the five key decisions / Cecilia Cabañero-Verzosa and Helen R. Garcia. - Washington, D.C. : World Bank, 2009. - xiii, 133 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780821376218

Subjects--Topical Terms:
Communication in management.
Communication in economic development.
Strategic planning.
Decision making.

LC Class. No.: HD30.3 / .C33 2009

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Building commitment to reform through strategic communication :