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Strategic market management:

Aaker, David A.

Strategic market management: global perspective David A.Aaker - New Delhi John Wiley & Sons 2010 - xiii, 354p. : ill.

Includes index

ISBN: 9780470689752

Subjects--Topical Terms:
Marketing--management

LC Class. No.: HF5415.13.A23 2010

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Strategic market management: