International marketing management :
Jeannet, Jean-Pierre.
International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey. - Boston : Houghton Mifflin, c1988. - xxii, 873 p. : ill. ; 25 cm.
Includes bibliographies
039535675X
87080430
Export marketing--Management.
Export marketing--Management--Case studies.
HF1009.5 / .J43 1988
658.8/48
International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey. - Boston : Houghton Mifflin, c1988. - xxii, 873 p. : ill. ; 25 cm.
Includes bibliographies
039535675X
87080430
Export marketing--Management.
Export marketing--Management--Case studies.
HF1009.5 / .J43 1988
658.8/48