Essentials of Marketing (Record no. 4138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a22001457a 4500 |
| 020 ## - ISBN | |
| International Standard Book Number | 9780077098609 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification Number | HF5415 |
| Item Number | .L36 2002 |
| 100 ## - MAIN ENTRY--Author | |
| Personal name | Lancaster, Geoff |
| 245 ## - TITLE | |
| Title | Essentials of Marketing |
| Statement of responsibility, etc | Geoff Lancaster, Lester Massingham and Ruth Ashford |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC.(IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | McGraw-Hill Publishing Company |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 549p. : |
| Other physical details | ill. |
| 500 ## - GENERALNOTE | |
| General note | Includes index and references |
| 650 ## - SUBJECT--TOPIC | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS(KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Not for loan | Koha collection | Location (home branch) | Sublocation (holding branch) | Shelving location | Date accessioned | Cost, normal purchase price | Full call number | Barcode | Cost, replacement price | Koha item type | Public note | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General collection | Main Campus | Main Campus | General Collection | 03/17/2015 | 3290.00 | HF5415 .L36 2002 | 6280 | 3790.00 | Books | SC | 6280 |