Modern marketing : principles and practices (Record no. 5267)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425nam a22001457a 4500 |
| 020 ## - ISBN | |
| International Standard Book Number | 8121916976 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification Number | HF 5415 |
| Item Number | .B34 |
| 100 ## - MAIN ENTRY--Author | |
| Personal name | Bagavathi Pillai, R. S. N. |
| 245 ## - TITLE | |
| Title | Modern marketing : principles and practices |
| 250 ## - EDITIONSTATEMENT | |
| Edition statement | 4th ed. and Enlarged |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC.(IMPRINT) | |
| Place of publication, distribution, etc | Ram Nagar, New Delhi |
| Name of publisher, distributor, etc | S. Chand & Company |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XI, 592p.: |
| Other physical details | ill. |
| 650 ## - SUBJECT--TOPIC | |
| Topical term or geographic name as entry element | Marketing - Management |
| -- | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS(KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Not for loan | Koha collection | Location (home branch) | Sublocation (holding branch) | Shelving location | Date accessioned | Cost, normal purchase price | Full call number | Barcode | Cost, replacement price | Koha item type | Public note | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General collection | Main Campus | Main Campus | General Collection | 07/29/2016 | 6242.00 | HF 5415 .B34 | 8571 | 6742.00 | Books | KEN | 8571 | ||
| General collection | School of Business | School of Business | General Collection | 07/29/2016 | 6242.00 | HF 5415 .B34 | 8573 | 6742.00 | Books | KEN | 8573 | ||
| General collection | School of Business | School of Business | General Collection | 07/29/2016 | 6242.00 | HF 5415 .B34 | 8572 | 6742.00 | Books | KEN | 8572 |