Basic marketing : (Record no. 96611081)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01378cam a22003014a 4500 |
| 020 ## - ISBN | |
| International Standard Book Number | 9780073529806 |
| 020 ## - ISBN | |
| International Standard Book Number | 007352980X |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification Number | HF54 |
| Item Number | .M369 2008 |
| 100 1# - MAIN ENTRY--Author | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE | |
| Title | Basic marketing : |
| Remainder of title | a marketing strategy planning approach |
| Statement of responsibility, etc | William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 250 ## - EDITIONSTATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC.(IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v |
| Other physical details | col. ill. ; |
| Accompanying material | 1 CD-ROM |
| 500 ## - GENERALNOTE | |
| General note | Includes Index |
| 650 #0 - SUBJECT--TOPIC | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL AUTHOR | |
| Personal Name | Cannon, Joseph P., |
| 700 1# - ADDED ENTRY--PERSONAL AUTHOR | |
| Personal Name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS(KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Not for loan | Koha collection | Location (home branch) | Sublocation (holding branch) | Shelving location | Date accessioned | Cost, normal purchase price | Full call number | Barcode | Cost, replacement price | Koha item type | Public note | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General collection | Main Campus | Main Campus | General Collection | 01/12/2018 | 693.00 | HF54 .M369 2008 | 10631 | 1439.00 | Books | M.W.M | 10631 |