Services marketing: people, technology, strategy people, technology, strategy Lovelock, Christopher

By: Lovelock, Christopher H.; Wirtz, JochenContributor(s): Jochen Wirtz, Jayanta ChatterjeeMaterial type: TextTextPublication details: Upper Saddle River, N.J. Pearson/Prentice Hall, 2011Edition: 7th edDescription: xxi.683pISBN: 9788131759394Subject(s): Professions -- Marketing | Service industries -- MarketingLOC classification: HF5415.13 | .L5883 2011
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books School of Business
General Collection
General collection HF5415.13 .L5883 2011 (Browse shelf(Opens below)) Available M.W.M 20128131
Books Books School of Business
General Collection
General collection HF5415.13 .L5883 2011 (Browse shelf(Opens below)) Available M.W.M 20130776

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