Marketing / Roger A. Kerin ... [et al.].
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2006Edition: 8th edDescription: xlvi, 733 p. : col. ill., col. maps ; 29 cmISBN: 0072828803 (text : alk. paper); 0073080152 (pkg. : alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M29474 2006Online resources: Publisher description | Table of contents onlyItem type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books | School of Business General Collection | General collection | HF5415 .M29474 2006 (Browse shelf(Opens below)) | Available | JWW | 20116744 | |
Books | School of Business General Collection | General collection | HF5415 .M29474 2006 (Browse shelf(Opens below)) | Available | JWW | 20116745 |
Includes bibliographical references (p. 673-700) and indexes.
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