Magic Numbers for Consumers Marketing Key Measures to Evaluate Marketing Success John Davis
Material type: TextPublication details: India Wiley 2005Description: vii,309p.: illISBN: 8126510617Subject(s): Marketing Evaluation | Marketing ResearchLOC classification: HF5415 | .D38 2005Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books | School of Business General Collection | General collection | HF5415 .D38 2005 (Browse shelf(Opens below)) | Available | PR | 20133142 |
includes index
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