TY  - BOOK
AU  - Lancaster, Geoff
TI  - Essentials of Marketing
SN  - 9780077098609
AV  - HF5415 .L36 2002
PY  - 2002///
CY  - London
PB  - McGraw-Hill Publishing Company
KW  - Marketing
N1  - Includes index and references
ER  -