TY  - BOOK
AU  - Hassan, Salah S.
AU  - Blackwell, Roger D.
TI  - Global marketing : perspectives and cases
SN  - 9780030981074
AV  - HF1416  .H37 1994
PY  - 1994///
CY  - Fort Worth
PB  - The dryden
KW  - Global Marketing
N1  - Includes bibliographical references
ER  -