TY - BOOK AU - Funk,Tom TI - Web 2.0 and beyond : understanding the new online business models, trends, and technologies SN - 9780313351877 (alk. paper) AV - HF5548.32 .F86 2009 U1 - 658.8/72 22 PY - 2009/// CY - Westport, Conn. PB - Praeger KW - Electronic commerce KW - Web 2.0 KW - Internet marketing KW - Information technology KW - Management N1 - Includes bibliographical references (p. [159]-165) and index; Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold? UR - http://www.loc.gov/catdir/toc/ecip0817/2008020074.html ER -