TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management: global perspective
SN  - 9780470689752
AV  - HF5415.13.A23 2010 
PY  - 2010///
CY  - New Delhi
PB  - John Wiley & Sons
KW  - Marketing--management
N1  - Includes index
ER  -