TY  - BOOK
AU  - Davis John
TI  - Magic Numbers for Consumers Marketing: Key Measures to Evaluate Marketing Success
SN  - 8126510617
AV  - HF5415 .D38 2005
PY  - 2005///
CY  - India
PB  - Wiley
KW  - Marketing Evaluation
KW  - Marketing Research
N1  - includes index
ER  -