TY  - BOOK
AU  - Hollensen, Svend
TI  - Global marketing : a market-responsive approach
SN  - 9780132610902
AV  - HD30.28 .H65 1998
PY  - 1998///
CY  - London
PB  - Prentice Hall
KW  -  Strategic planning
KW  - Cross-cultural studies
N1  - Includes bibliographical references
ER  -