Essentials of Marketing Geoff Lancaster, Lester Massingham and Ruth Ashford
Material type: TextPublication details: London McGraw-Hill Publishing Company 2002Description: xi, 549p. : illISBN: 9780077098609Subject(s): MarketingLOC classification: HF5415 | .L36 2002Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books | Main Campus General Collection | General collection | HF5415 .L36 2002 (Browse shelf(Opens below)) | Available | SC | 6280 |
Includes index and references
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