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Marketing management : analysis, planning, implementation, and control

by Kotler, Philip.

Series: The Prentice-Hall international series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c1997Availability: Items available for loan: Main Campus (1) Call number: HF5415.13 .K685 1997.

Marketing management / Philip Kotler.

by Kotler, Philip.

Series: The Prentice Hall international series in marketingEdition: Millennium ed.Material type: Text Text Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: School of Business (1) Call number: HF5415.13 .K64 2000.

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