Marketing for entrepreneurs and SMEs : a global perspective / Maja Konecnik Ruzzier, Mitja Ruzzier and Robert D. Hisrich
Material type: TextPublisher: Cheltenham, UK : Edward Elgar, 2013Description: viii, 250 p. : illISBN: 9781781955963; 1781955964Subject(s): Marketing | Entrepreneurship | Entrepreneurship | MarketingLOC classification: HF5415.13 | .R89 2013Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books | School of Business General Collection | General collection | HF5415.13 .R89 2013 (Browse shelf(Opens below)) | Available | JWW | 20818 |
Includes bibliographical references and index.
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