KARATINA UNIVERSITY LIBRARY

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Handbook of qualitative research methods in marketing / edited by Russell W. Belk.

by Belk.W.Russell.

Material type: Text Text Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, 2006Availability: Items available for loan: School of Business (1) Call number: HF5415.2 .B455 2006.

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Marketing for entrepreneurs and SMEs : a global perspective / Maja Konecnik Ruzzier, Mitja Ruzzier and Robert D. Hisrich

by Ruzzier, Maja Konecnik | Ruzzier, Mitja | Hisrich, Robert D.

Material type: Text Text Publisher: Cheltenham, UK : Edward Elgar, 2013Availability: Items available for loan: School of Business (1) Call number: HF5415.13 .R89 2013.

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