Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003Edition: 7th edDescription: xviii, 843 p. : ill., mapsISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesLOC classification: HF5415.135 | .C72 2003Online resources: Click here to access online | Click here to access onlineItem type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books | School of Business General Collection | General collection | HF5415.135 .C72 2003 (Browse shelf(Opens below)) | Available | SC | 10659 | |
Books | School of Business General Collection | General collection | HF5415.135 .C72 2003 (Browse shelf(Opens below)) | Available | SC | 6153 |
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