Lesikar's business communication : connecting in a digital world / Kathryn Rentz, University of Cincinnati, Paula Lentz, University of Wisconsin-Eau Claire.

By: Rentz, KathrynContributor(s): Lentz, PaulaMaterial type: TextTextPublisher: New York, NY : McGraw-Hill/Irwin, [2014]Edition: Thirteenth editionDescription: xxxix, 679 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073403212 (alk. paper); 0073403210 (alk. paper)Other title: Business communicationSubject(s): Commercial correspondence | English language -- Business English | Business communicationDDC classification: 651.7 LOC classification: HF5721 | .L37 2014
Contents:
Introduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books Main Campus
General Collection
General collection HF5721 .L37 2014 (Browse shelf(Opens below)) Available AJ 20131901
Books Books School of Business
General Collection
General collection HF5721 .L37 2014 (Browse shelf(Opens below)) Available SC 5974
Books Books School of Business
General Collection
General collection HF5721 .L37 2014 (Browse shelf(Opens below)) Available SC 5975

Includes bibliographical references and index.

Introduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index.

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