Lesikar's business communication : connecting in a digital world / Kathryn Rentz, University of Cincinnati, Paula Lentz, University of Wisconsin-Eau Claire.
Material type: TextPublisher: New York, NY : McGraw-Hill/Irwin, [2014]Edition: Thirteenth editionDescription: xxxix, 679 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073403212 (alk. paper); 0073403210 (alk. paper)Other title: Business communicationSubject(s): Commercial correspondence | English language -- Business English | Business communicationDDC classification: 651.7 LOC classification: HF5721 | .L37 2014Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Main Campus General Collection | General collection | HF5721 .L37 2014 (Browse shelf(Opens below)) | Available | AJ | 20131901 | |
Books | School of Business General Collection | General collection | HF5721 .L37 2014 (Browse shelf(Opens below)) | Available | SC | 5974 | |
Books | School of Business General Collection | General collection | HF5721 .L37 2014 (Browse shelf(Opens below)) | Available | SC | 5975 |
Includes bibliographical references and index.
Introduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index.
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