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Strategic brand management Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.

by Elliott, Richard H | Percy, Larry | Pervan, Simon.

Material type: Text Text Publication details: Oxford ; New York : Oxford University Press, 2011Availability: Items available for loan: School of Business (2) Call number: HF5415.15 .E43 2011, ...

Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter.

by Lee, Kiefer | Carter, S. (Steve).

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Oxford University Press, c2012Online access: Publisher description Availability: Items available for loan: School of Business (1) Call number: HD62.4 .L44 2012.

Resource-based theory : creating and sustaining competitive advantage / Jay B. Barney, Delwyn N. Clark.

by Barney, Jay B | Clark, Delwyn N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: School of Business (1) Call number: HD30.28 .B36833 2007.

Stakeholders : theory and practice / Andrew L. Friedman and Samantha Miles.

by Friedman, Andrew L | Miles, Samantha, 1969-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2006Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: School of Business (1) Call number: HD30.28 .F73 2006.

Strategic management : theory and application / Adrian Haberberg, Alison Rieple.

by Haberberg, Adrian | Rieple, Alison.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: School of Business (1) Call number: HD30.28 .H272 2008.

Global strategic management / Jędrzej George Frynas, Kamel Mellahi.

by Frynas, Jedrzej George | Mellahi, Kamel.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, c2011Availability: Items available for loan: School of Business (1) Call number: HD62.4 .M45 2011.

Understanding strategic management / Anthony Henry.

by Henry, Anthony.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, c2011Availability: Items available for loan: School of Business (1) Call number: HD30.28 .H475 2011.

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