Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
Material type:
TextPublication details: New York : J. Wiley, c1998Description: xxii, 711 p. : ill., col. mapsISBN: 0471592889 (alk. paper)Subject(s): Export marketing -- Management | International business enterprises -- ManagementLOC classification: HF1416 | .K68 1998Online resources: Click here to access online | Click here to access online
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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School of Business General Collection | General collection | HF1416 .K68 1998 (Browse shelf(Opens below)) | Available | SC | 10323 |
Includes index
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