The social media bible : tactics, tools, & strategies for business success / Lon Safko.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2012Edition: 3rd edDescription: xviii, 622 p. : illISBN: 9781118269749 ; 1118269748 Subject(s): Internet marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Electronic commerceLOC classification: HF5415.1265 | .S24 2012| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Main Campus General Collection | General collection | HF5415.1265 .S24 2012 (Browse shelf(Opens below)) | Available | JWW | 20777 |
Includes index.
pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
There are no comments on this title.