Trust agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan and Julien Smith.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley, 2010Edition: Rev. and updatedDescription: xiii, 302 p. : illISBN: 9780470635490 (pbk.)Subject(s): Internet marketing | Online social networks -- Economic aspects | Social media -- Economic aspects | Internet marketing | Social networking -- Economic aspectsLOC classification: HF5415.1265 | .B75 2010Summary: Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Main Campus General Collection | General collection | HF5415.1265 .B75 2010 (Browse shelf(Opens below)) | Available | JWW | 20798 |
Includes bibliographical references and index.
Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
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