Creating market insight :how firms create value from market understanding how firms create value from market understanding Brian D Smith, Paul G. Raspin.
Material type: TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2008Description: ix, 318 p. : illISBN: 9780470986530 Subject(s): Marketing | Marketing | Problem solving | Organizational effectivenessLOC classification: HF5415.13 | .S594 2008Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books | School of Business General Collection | General collection | HF5415.13 .S594 2008 (Browse shelf(Opens below)) | Available | M.W.M | 20131059 |
Includes Index
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