Introduction: welcome to the Internet "gold rush," take two! -- The unlimited opportunity of the Internet -- The Internet business revolution -- Starting your e-business: can you afford not to? -- The Internet's first millionaire wave: efficiency -- The Internet's second millionaire wave: products -- The Internet's third millionaire wave: niches -- Developing your own e-business model -- Applying millionaire types theory: a case study -- The ICICLE business model method -- What e-business should you pursue? -- Building your Internet millionaire e-business -- Technology secrets and strategies overview -- Choosing your domain name -- Choosing a website hosting company -- How to build a website in one hour -- Finding a web designer -- E-commerce shopping carts -- The eBay phenomenon -- Developing killer content on a startup budget -- Reality checks before investing real time and money -- An action plan for your million-dollar e-business -- Testing your new business -- Internet marketing secrets for your e-business -- "No budget" marketing secrets -- Small budget marketing secrets -- Real budget marketing secrets -- Legal issues and administration -- Copyright, trademark, and incorporation choices -- Partners: should you share your million-dollar idea? -- Graduation: starting your own dream business -- Congratulations! -- Appendixes -- Appendix A: Index of e-business entrepreneurs and services -- Appendix B: Internet research skills -- Glossary.