Analyzing media messages : using quantitative content analysis in research Daniel Riffe, Stephen Lacy and Frederick Fico.
Material type: TextSeries: Routledge communication seriesPublisher: New York : Routledge/Taylor & Francis Group, 2014Edition: Third editionDescription: xiv, 206 p : illContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415517669 (hardcover); 9780415517676 (softcover)Subject(s): Content analysis (Communication) | Mass media -- Research -- Methodology | Mass media -- Statistical methodsDDC classification: 302.23 LOC classification: P93 | .R54 2014Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books | School of Business General Collection | General collection | P93 .R54 2014 (Browse shelf(Opens below)) | Available | LC | 20877 |
"First edition published by Routledge 1998."
Includes bibliographical references (pages 179-194)
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