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Handbook of qualitative research methods in marketing /

Belk.W.Russell

Handbook of qualitative research methods in marketing / edited by Russell W. Belk. - Cheltenham, UK ; Northampton, MA : Edward Elgar, 2006. - xi, 595 p. : ill. ;

ISBN: 9781845421007

Subjects--Topical Terms:
Marketing research
Consumers
Qualitative research

LC Class. No.: HF5415.2 / .B455 2006

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Handbook of qualitative research methods in marketing /