Web 2.0 and beyond : understanding the new online business models, trends, and technologies

Funk, Tom. 1965-

Web 2.0 and beyond : understanding the new online business models, trends, and technologies - Westport, Conn. : Praeger, 2009. - xviii, 172 p.

Includes bibliographical references (p. [159]-165) and index.

Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?

9780313351877 (alk. paper) 0313351872 (alk. paper)

2008020074

GBA8A0503 bnb

014696895 Uk


Electronic commerce.
Web 2.0.
Internet marketing.
Information technology--Management.

HF5548.32 / .F86 2009

658.8/72
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