Web 2.0 and beyond : understanding the new online business models, trends, and technologies
Material type:
TextPublication details: Westport, Conn. : Praeger, 2009Description: xviii, 172 pISBN: 9780313351877 (alk. paper); 0313351872 (alk. paper)Subject(s): Electronic commerce | Web 2.0 | Internet marketing | Information technology -- ManagementDDC classification: 658.8/72 LOC classification: HF5548.32 | .F86 2009Online resources: Table of contents only | Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books
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Main Campus General Collection | General collection | HF5548.32 .F86 2009 (Browse shelf(Opens below)) | Available | LC | 20538 | |
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Books
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School of Business General Collection | General collection | HF5548.32 .F86 2009 (Browse shelf(Opens below)) | Available | LC | 20537 |
Includes bibliographical references (p. [159]-165) and index.
Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?
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