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Essentials of Marketing Geoff Lancaster, Lester Massingham and Ruth Ashford

By: Lancaster, GeoffMaterial type: Text

TextPublication details: London McGraw-Hill Publishing Company 2002Description: xi, 549p. : illISBN: 9780077098609Subject(s): MarketingLOC classification: HF5415 | .L36 2002

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Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	Main Campus General Collection	General collection	HF5415 .L36 2002 (Browse shelf(Opens below))	Available	SC		6280

Includes index and references

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Essentials of Marketing Geoff Lancaster, Lester Massingham and Ruth Ashford