Global marketing : a market-responsive approach

By: Hollensen, SvendMaterial type: TextTextPublication details: London Prentice Hall 1998Description: xxxvi, 604 p. : illISBN: 9780132610902Subject(s): Strategic planning -- Cross-cultural studiesLOC classification: HD30.28 | .H65 1998
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Item type Current library Collection Call number Status Notes Date due Barcode
Books Books School of Business
General Collection
General collection HD30.28 .H65 1998 (Browse shelf(Opens below)) Available LC 10360

Includes bibliographical references

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