Global marketing : a market-responsive approach
Material type: TextPublication details: London Prentice Hall 1998Description: xxxvi, 604 p. : illISBN: 9780132610902Subject(s): Strategic planning -- Cross-cultural studiesLOC classification: HD30.28 | .H65 1998Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books | School of Business General Collection | General collection | HD30.28 .H65 1998 (Browse shelf(Opens below)) | Available | LC | 10360 |
Includes bibliographical references
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