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Basic marketing : a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P | McCarthy, E. JeromeMaterial type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, 2008Edition: 16th edDescription: v col. ill. ; 1 CD-ROMISBN: 9780073529806; 007352980XSubject(s): Marketing -- ManagementLOC classification: HF54 | .M369 2008

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Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	Main Campus General Collection	General collection	HF54 .M369 2008 (Browse shelf(Opens below))	Available	M.W.M		10631

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Basic marketing : a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.