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Marketing / Roger A. Kerin ... [et al.].

by Kerin, Roger A.

Series: McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: School of Business (2) Call number: HF5415 .M29474 2006, ...

Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Series: McGraw-Hill/Irwin series in marketingEdition: 7th ed.Material type: Text Text Publication details: Boston : McGraw-Hill Irwin, c2003Online access: Click here to access online | Click here to access online Availability: Items available for loan: School of Business (2) Call number: HF5415.135 .C72 2003, ...

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