Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2005Edition: 2nd edDescription: xv, 347 p. : ill. ; 23 cmISBN: 1412905710 (pbk.)Subject(s): Sales forecasting -- Management | Marketing research -- ManagementDDC classification: 658.8/18 LOC classification: HF5415.2 | .M393 2005Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books
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School of Business General Collection | General collection | HF5415.2 .M393 2005 (Browse shelf(Opens below)) | Available | JWW | 20116962 |
Includes bibliographical references (p. 331-335) and index.
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
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