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Marketing research : tools & techniques / Nigel Bradley.

by Bradley, Nigel, 1958-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: School of Business (2) Call number: HF5415.2 .B655 2010, ...

Magic Numbers for Consumers Marketing Key Measures to Evaluate Marketing Success John Davis

by Davis John.

Material type: Text Text Publication details: India Wiley 2005Availability: Items available for loan: School of Business (1) Call number: HF5415 .D38 2005.

The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins.

by Mullins, John W.

Edition: 3rd ed.Material type: Text Text Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2010Availability: Items available for loan: School of Business (1) Call number: HD62.5 .M85 2010.

Marketing Research A South Asian Perspective Gilbert A. Churchill

by Churchill, Gilbert A | Dawn Iacobucci | D. Israel.

Material type: Text Text Publication details: India Cengage learning 2010Availability: Items available for loan: School of Business (1) Call number: HF5415 .C487 2010.

Handbook of qualitative research methods in marketing / edited by Russell W. Belk.

by Belk.W.Russell.

Material type: Text Text Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, 2006Availability: Items available for loan: School of Business (1) Call number: HF5415.2 .B455 2006.

Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

by Mentzer, John T | Moon, Mark A, 1955-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2005Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: School of Business (1) Call number: HF5415.2 .M393 2005.

Principles of market research.

by Delens, A. H. R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London, Lockwood, 1950Availability: Items available for loan: School of Business (1) Call number: HF5415 .D45 1950.

Marketing research Text and cases Harper W. Boyd & Ralph Westfall

by Boyd,Harper W.

Material type: Text Text Publication details: USA Richard D. Irwin, Inc. 1956Availability: Items available for loan: School of Business (1) Call number: HF5415 .B69W47 1956.

Industrial marketing research: management and technique management and technique Stacey, Nicholas A. H

by Stacey, Nicholas A. H | Aubrey Wilson.

Material type: Text Text Publication details: London Hutchinson, 1969Availability: Items available for loan: School of Business (1) Call number: HF5415 .S733 1969.

Consumer bahavior James F. Engel, Roger D. Blackwell and Paul W. Miniard

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago The Dryden 1986Availability: Items available for loan: School of Business (1) Call number: HF545.3 .E64 1986.

Marketing research / David J. Luck ... [et al.].

by Luck, David Johnston.

Edition: 6th ed.Material type: Text Text Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1982Availability: Items available for loan: School of Business (1) Call number: HF5415.2 .M3555 1982.

Role of market research in enhancing the performance of small and medium enterprises in Nyeri Town Isaya Maina Wambugu

by Wambugu, Isaya Maina.

Material type: Text Text Publication details: Nyeri, Kenya Karatina University 2018Availability: Items available for reference: Main Campus Not for loan (1) Call number: HF5415.2 .36 2018.

Market assessment with OR applications / authored by Adarsh Anand, Deepti Aggrawal and Mohini Agarwal.

by Anand, Adarsh [author.] | Aggrawal, Deepti [author.] | Agarwal, Mohini [author.].

Series: Advances in mathematics and engineeringMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Boca Raton : CRC Press, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available.

Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.

by Lipschultz, Jeremy Harris, 1958- [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available.

Ethnic Marketing : Theory, Practice and Entrepreneurship / by Guilherme D. Pires and John Stanton.

by Pires, Guilherme D [author.] | Stanton, John [author.] | Taylor and Francis.

Series: Routledge Studies in MarketingEdition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available.

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