Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2008Description: xii, 212 pISBN: 9780470165065 (cloth)Subject(s): Branding (Marketing) -- United States -- Case studies | Entrepreneurship -- United States -- Case studies | Serendipity -- United States -- Case studies | Businesspeople -- United States -- BiographyLOC classification: HF5415.1255 | .V56 2008
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Main Campus General Collection | General collection | HF5415.1255 .V56 2008 (Browse shelf(Opens below)) | Available | JWW | 20781 |
Includes bibliographical references and index.
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