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		Principles of advertising & IMC Duncan, Tom by Tom Duncan. Edition: 2nd ed.Material type: Text Publication details: Chicago Tata McGraw-Hill publishing company limited 2008Availability: Items available for loan: School of Business (1) Call number: HF5415.13 .D863 2007. Place hold Add to cart (remove)
		Brand equity management Martin,Paul by Martin,Paul. Material type: Text Publication details: New Delhi : 2009 Global Vision Pub. House, 2009Availability: Items available for loan: School of Business (1) Call number: HD69.B7 .M378 2009. Place hold Add to cart (remove)
		Contemporary consumption, consumers and marketing : cases from generations Y and Z / Brendan Canavan. by Canavan, Brendan [author.]. Edition: 1 Edition.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon ; New York : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available. Add to cart (remove)
		Innovation in branding and advertising communication / edited by Lluís Mas-Manchón. by Mas Manchón, Lluís [editor.]. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available. Add to cart (remove)
		Employer Branding for Competitive Advantage : Models and Implementation Strategies / Geeta Rana, Shivani Agarwal, Ravindra Sharma. by Rana, Geeta [editor.] \| Agarwal, Shivani [editor.] \| Śarmā, Ravīndra [editor.]. Series: Information Technology, Management and Operations Research PracticesEdition: 1st.Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: General; Publisher: CRC Press, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available. Add to cart (remove)
		City Branding and Promotion : The Strategic Approach / Waldemar Cudny. by Cudny, Waldemar. Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2019Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available. Add to cart (remove)
		Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri. by Vinjamuri, David. Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2008Availability: Items available for loan: Main Campus (1) Call number: HF5415.1255 .V56 2008. Place hold Add to cart (remove)

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