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Strategic marketing problems cases and comments Kerin, Roger A.; Peterson, Robert A

by Kerin, Roger A.; Peterson, Robert A.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs New Jersey Prentice Hall 2013Availability: Not available: In transit (1).

Strategic market management: global perspective David A.Aaker

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi John Wiley & Sons 2010Availability: Items available for loan: Main Campus (1) Call number: HF5415.13.A23 2010.

Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : South-Western, Thomson Learning, c2003Availability: Items available for loan: School of Business (1) Call number: HF5415 .L2623 2001.

Marketing Management Philip,Kotler & Kelvin,Lane Keller

by Kolter,Philip & Keller,Kevin Lane.

Edition: 14th Peason Holizopn EditionMaterial type: Text Text Publication details: England Peason Education Ltd 2013Availability: Items available for loan: School of Business (2) Call number: HF5415.13 .K685 2013, ...

Marketing accountability : a new metrics model to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey.

by McDonald, Malcolm | Mouncey, Peter.

Material type: Text Text Publication details: London : Kogan Page, 2011Availability: Items available for loan: School of Business (1) Call number: HF5415.13 .M369159 2011.

Value for money marketing: a guide to measuring performance Roddy Mullin

by Mullin, Roddy.

Material type: Text Text Publication details: London Kogan Page Limited 2001Availability: Items available for loan: School of Business (1) Call number: HF5415.3 .M8 2001.

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 9e [ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson South-Western, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: School of Business (1) Call number: HF5415.13 .H87 2007.

Basic marketing: a managerial approch E.Jerome McCarthy

by McCarthy, E Jorome.

Material type: Text Text Publication details: USA Richard D.Irwin,Inc. 1964Availability: Items available for loan: School of Business (1) Call number: HF5415 .M4 1964.

Principles of advertising & IMC Duncan, Tom

by Tom Duncan.

Edition: 2nd ed.Material type: Text Text Publication details: Chicago Tata McGraw-Hill publishing company limited 2008Availability: Items available for loan: School of Business (1) Call number: HF5415.13 .D863 2007.

Industrial marketing management : M. Govindarajan

by Govindarajan, M.

Material type: Text Text Publication details: New Delhi Vikas Publishing 2011Availability: Items available for loan: School of Business (1) Call number: HF5415.13 .H2713 1989.

Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Series: McGraw-Hill/Irwin series in marketingEdition: 7th ed.Material type: Text Text Publication details: Boston : McGraw-Hill Irwin, c2003Online access: Click here to access online | Click here to access online Availability: Items available for loan: School of Business (2) Call number: HF5415.135 .C72 2003, ...

Basic marketing: a global managerial approach Shapiro, Stanley J. ... (et al).

by Shapiro, Stanley J. ... (et al).

Edition: 10th Canadian editionMaterial type: Text Text Publication details: Toronto McGraw-Hill 2002Availability: Items available for loan: School of Business (1) Call number: HF 5414.13 .B3 2002.

Modern marketing : principles and practices

by Bagavathi Pillai, R. S. N.

Edition: 4th ed. and EnlargedMaterial type: Text Text Publication details: Ram Nagar, New Delhi S. Chand & Company 2009Availability: Items available for loan: School of Business (2) Call number: HF 5415 .B34, .., Main Campus (1) Call number: HF 5415 .B34.

Mastering marketing

by Brown, Ian Ruskin.

Edition: 2nd ed.Material type: Text Text Publication details: New Delhi Viva books Availability: Items available for loan: School of Business (1) Call number: HF 5415 .B76 2008.

International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey.

by Jeannet, Jean-Pierre | Hennessey, Hubert D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, c1988Availability: Items available for loan: School of Business (1) Call number: HF1009.5 .J43 1988.

Basic marketing : a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: The Irwin series in marketingEdition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996Availability: Items available for loan: Main Campus (1) Call number: HF5415.13 .P47 1996.

Marketing management : analysis, planning, implementation, and control

by Kotler, Philip.

Series: The Prentice-Hall international series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c1997Availability: Items available for loan: Main Campus (1) Call number: HF5415.13 .K685 1997.

Principles of marketing Charles W. Lamb, Joseph F. Hair and Carl McDaniel

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ohio South-Western 1993Availability: Items available for loan: School of Business (1) Call number: HF5415 .L36 1993.

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome | Perreault, William D.

Series: Irvin series in marketingEdition: 10th ed.Material type: Text Text Publication details: Homewood, IL : Irwin, c1990Availability: Items available for loan: School of Business (1) Call number: HF5415.13 .M369 1990.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Material type: Text Text Publication details: New York : J. Wiley, c1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: School of Business (1) Call number: HF1416 .K68 1998.

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