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Principles of advertising & IMC

Tom Duncan

Principles of advertising & IMC Duncan, Tom - 2nd ed. - Chicago Tata McGraw-Hill publishing company limited 2008 - xxii,733p.:

Includes index

ISBN: 9780070601598

Subjects--Topical Terms:
Branding (Marketing) Management.
Marketing

LC Class. No.: HF5415.13 / .D863 2007

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Principles of advertising & IMC