Principles of advertising & IMC (Record no. 2932)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00472nam a22001697a 4500 |
| 020 ## - ISBN | |
| International Standard Book Number | 9780070601598 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification Number | HF5415.13 |
| Item Number | .D863 2007 |
| 100 ## - MAIN ENTRY--Author | |
| Personal name | Tom Duncan |
| 245 ## - TITLE | |
| Title | Principles of advertising & IMC |
| Statement of responsibility, etc | Duncan, Tom |
| 250 ## - EDITIONSTATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC.(IMPRINT) | |
| Place of publication, distribution, etc | Chicago |
| Name of publisher, distributor, etc | Tata McGraw-Hill publishing company limited |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,733p.: |
| 500 ## - GENERALNOTE | |
| General note | Includes index |
| 650 ## - SUBJECT--TOPIC | |
| Topical term or geographic name as entry element | Branding (Marketing) Management. |
| 650 ## - SUBJECT--TOPIC | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS(KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Not for loan | Koha collection | Location (home branch) | Sublocation (holding branch) | Shelving location | Date accessioned | Cost, normal purchase price | Full call number | Barcode | Cost, replacement price | Koha item type | Public note | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General collection | School of Business | School of Business | General Collection | 2610.00 | HF5415.13 .D863 2007 | 20131279 | 3110.00 | Books | M.W.M | 20131279 |