International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey.
Material type: TextPublication details: Boston : Houghton Mifflin, c1988Description: xxii, 873 p. : ill. ; 25 cmISBN: 039535675XSubject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF1009.5 | .J43 1988Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books | School of Business General Collection | General collection | HF1009.5 .J43 1988 (Browse shelf(Opens below)) | Available | LC | 10352 |
Includes bibliographies
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