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Services marketing: people, technology, strategy people, technology, strategy Lovelock, Christopher

by Lovelock, Christopher H.; Wirtz, Jochen | Jochen Wirtz, Jayanta Chatterjee.

Edition: 7th ed.Material type: Text Text Publication details: Upper Saddle River, N.J. Pearson/Prentice Hall, 2011Availability: Items available for loan: School of Business (2) Call number: HF5415.13 .L5883 2011, ...

Services Marketing Integration Customer Focus Across The Firm Valarie,A. ziethaml & Mary,Jo Bitner

by Zeithaml,Valarie A. & Bitner,Mary Jo.

Edition: 2ndMaterial type: Text Text Publication details: United State McGraw-Hill Higher Education 2000Availability: Items available for loan: School of Business (1) Call number: HD9980.5 .Z45 2000.

Managing services marketing : text and readings / John E.G. Bateson.

by Bateson, John E. G.

Series: The Dryden Press series in marketingEdition: 3rd ed.Material type: Text Text Publication details: Fort Worth : Dryden Press, c1995Availability: Items available for loan: School of Business (1) Call number: HD9980.5 .B38 1995.

Service management and marketing : managing the service profit logic / Christian Grönroos.

by Grönroos, Christian, 1947-.

Edition: Fourth edition.Material type: Text Text Publication details: New Delhi John Wiley & sons 2015Availability: Items available for loan: Main Campus (3) Call number: HD9980.5 .G77 2015, ...

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