Handbook of qualitative research methods in marketing / edited by Russell W. Belk.
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TextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, 2006Description: xi, 595 p. : illISBN: 9781845421007 Subject(s): Marketing research | Consumers | Qualitative researchLOC classification: HF5415.2 | .B455 2006
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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School of Business General Collection | General collection | HF5415.2 .B455 2006 (Browse shelf(Opens below)) | Available | M.W.M | 20131347 |
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| HF5415.15 .E43 2011 Strategic brand management | HF5415.15 .K5 2011 Brand management | HF5415.153 .B766 2004 New Product Development | HF5415.2 .B455 2006 Handbook of qualitative research methods in marketing / | HF5415.2 .B655 2010 Marketing research : | HF5415.2 .B655 2010 Marketing research : | HF 5415.2 .K4 2008 Principles of marketing :A skill-building approach |
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