Handbook of qualitative research methods in marketing / edited by Russell W. Belk.
Material type: TextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, 2006Description: xi, 595 p. : illISBN: 9781845421007 Subject(s): Marketing research | Consumers | Qualitative researchLOC classification: HF5415.2 | .B455 2006Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books | School of Business General Collection | General collection | HF5415.2 .B455 2006 (Browse shelf(Opens below)) | Available | M.W.M | 20131347 |
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